Streets of Seoul Painted with Murals that Only Appear in the Rain

During the heavy rains of the 3 week monsoon season, Seoul Korea is transformed into a soggy grey metropolis and the population chooses mostly to stay inside. To combat the gloom, a team of designers has teamed up with 

Pantone on a fantastic street art project called ‘Project Monsoon’.

Using hydrochromic paint that remains invisible unless it becomes wet, they’re painting a number of streets with cheerful murals featuring vibrant aquatic life in mood lifting colors.

The pieces are inspired by South Korea’s cultural admiration of rivers, using the flow of rainwater that fills the streets to make them explode with color and life.

Before the rains arrive the team is teasing the project with augmented reality billboards which display a glimpse of the art hidden on city streets, and giving the people of Seoul something to look forward to in this year’s monsoon season.